THE ANTIDOTE TO A STRESSFUL LIFE
Now that the foundation for Ellavate Yoga is in place, I want to introduce you to a concept from my little cranium called Journey with Ella. This is pretty much the idea behind the whole site–a virtual online studio that gives you a glimpse into the different ways I train my body, how and why.
Recently I started reading and also doing Julia Cameron’s book called The Artist Way. The book kept showing up in my path so I figured I should listen to that message. From the start of the book, you have to commit to three pages of free flow writing daily which has taken me anywhere from 30 minutes to an hour. On top of that, you also have to take yourself on an “Artist’s Date” which is another two-hour commitment per week. My initial enthusiasm quickly got replaced by a sense of dread as I had just added another thing to my ever-growing “to-do” list. I’m big on efficiency so I really started questioning if this was the best use of my time before getting started. I’m also extremely curious and curiosity won out. I was interested to see if a successful book like this with such amazing testimonials, would work on me or perhaps for me.
I’ve been listening to a lot of NPR’s, “How I Built This,” and what I’ve come to realize is that the most popular and successful household brands had no idea what they were doing when they started. Neither did I with my online classes. I knew one aspect of it which also happens to be my passion, Yoga. When people encouraged me to do it, they said, I would just have to release 14 classes. I never ever thought a blog would be necessary and probably laughed at the people who called themselves bloggers. I never realized I would have to do marketing and learn boring concepts that make me want to break out in a rash like SEO and CTA.