I’ve been listening to a lot of NPR’s, “How I Built This,” and what I’ve come to realize is that the most popular and successful household brands had no idea what they were doing when they started. Neither did I with my online classes. I knew one aspect of it which also happens to be my passion, Yoga. When people encouraged me to do it, they said, I would just have to release 14 classes. I never ever thought a blog would be necessary and probably laughed at the people who called themselves bloggers. I never realized I would have to do marketing and learn boring concepts that make me want to break out in a rash like SEO and CTA.
Lately, while walking Anjali and sitting in traffic, I’ve been listening to NPR’s “How I Built This.” The creation and building of my Ellavate Yoga online platform have required courage, tenacity, and determination,especially in these early stages.
So to keep my anxiety and fears at bay, I’ve been extremely mindful of what I feed my mind. I recall the observations of Maureen and Tony Wheeler, the founders of Lonely Planet. “Our business grew very slowly,” they emphasized. “It was more like the snowball rolling down a hill.