I’ve been listening to a lot of NPR’s, “How I Built This,” and what I’ve come to realize is that the most popular and successful household brands had no idea what they were doing when they started. Neither did I with my online classes. I knew one aspect of it which also happens to be my passion, Yoga. When people encouraged me to do it, they said, I would just have to release 14 classes. I never ever thought a blog would be necessary and probably laughed at the people who called themselves bloggers. I never realized I would have to do marketing and learn boring concepts that make me want to break out in a rash like SEO and CTA.
Lately, while walking Anjali and sitting in traffic, I’ve been listening to NPR’s “How I Built This.” The creation and building of my Ellavate Yoga online platform have required courage, tenacity, and determination, especially in these early stages.
So to keep my anxiety and fears at bay, I’ve been extremely mindful of what I feed my mind. I recall the observations of Maureen and Tony Wheeler, the founders of Lonely Planet. “Our business grew very slowly,” they emphasized. “It was more like the snowball rolling down a hill.
You have to keep pushing it at first— and then it starts developing momentum and starts to get larger as it rolls down the hill. In the late 80’s, early 90’s, it became obvious that this thing had its own momentum and it was carrying us as much as we were pushing it.” At its height, Lonely Planet was valued at a quarter of a billion dollars. Not bad momentum!
So how can we apply this in our lives? If I think about my yoga career in Los Angeles, it definitely has its own momentum. I’ve worked hard to develop myself as teacher, student and a human being for the last seven years. However, my online platform is just beginning. Because it’s new, it often demands al my attention. It reminds me of my furry love Anjali, when she was just a few weeks old. I love her to pieces now, but I was certain she was defected a puppy.
The online platform humbles me and has the ability to bring me to tears of despair or joy— depending on the day. It shows me how attached I am to a certain vision—to a rigid time frame in which to meet my goals. It’s a dream being written and developed right in front of my eyes. It’s an investment in myself. It’s my ultimate test in patience. Right now, as I’m creating the snowball, I’m thinking damn, haven’t I climbed enough hills in my life? Is this real life? How long do I have to push this snowball before it has its own momentum? When will life carry me? When I get done with my pity party, I remember my “why.” My burning passion for this project. My excitement and vision.
So I can convince myself to celebrate the little wins and keep going. If you can feed your mind the right things and listen to those who have done similar things in their respective fields, you can learn from their mistakes as well as your own. You do better because you know better. So what in your life has its own momentum? Can you remember how you got there and be proud of that work? Can you use it as trust and inspiration for the part of your life that requires you to push right now? Of course, that requires you to have discipline, blind faith and tenacity. But aren’t you worth the investment?
Thanks for reading and Make sure to leave your comments below! Listen to Lonely Plant here!